Dior presented its new fragrance Miss Dior Blooming from the famous Miss Dior collection in August 2016. The in-house perfumer Francois Demachyannounced it as the edition that opens with bright fruity notes, intended for cheerful women who love life.

Miss Dior Absolutely Blooming is a new olfactory variation of Miss Dior Blooming Bouquet, designed as a sexier, more passionate and more modern scent. The hot pink color of the liquid matches the delicious floral character. The composition is comprised of three layers: red berries, Centifolia May rose from Grasse and peony, as well as white musk.