A desire to remain true to one’s heritage, one’s culture, their identity and freedom for others to explore and identify with them.

In this fragrance we celebrate a very important oriental note in the Middle East; OUD.

“Oud Desire comes from a very fond memory in Dubai; inspired by the Emiratis and Arabs I saw; whenever they walked by me. I could not help but notice their fragrance which was mostly built around OUD.
It was intense, it had great projection, the scent had an attitude to it and left a statement.

It was like they were telling me: ‘Hey we are here, this is who we are, this is our culture, hate it or love it; we don’t care’.

I want to share this special gem to the world, an olfactive note that I have come to love and admire in Dubai in a way that people including foreigners will fall in love with the beauty of the Arab culture”. A.M

• Olfactive Notes :-

Frankincense.

Musk,

Amber.

Oud.